Black Friday 2026

Promotion period: 13.11.2026 to 10.12.2026
Promotion terms: Subject to promotional stock availability. Items out of stock may be pre-ordered in store. Black Friday promotions must be paid in full, even when placing a pre-order.

With a lightweight frame and instant one-hand fold, YOYO⁵ is designed for effortless mobility. Strong, durable, and built to last, it handles daily use, travel, and everything in between, making it the perfect reliable stroller for parents always on the move

Promotion period: 13.11.2026 to 02.12.2026
Promotion terms: Subject to promotional stock availability. Applies to Serena Ecru Corduroy Chair Only. Items out of stock may be pre-ordered in store. Black Friday promotions must be paid in full, even when placing a pre-order.

Timeless comfort meets catwalk style with the new Serena Rocking Chair in Corduroy. Corduroy, the darling of contemporary interiors, brings its unique textural charm and rich aesthetic to your home. Known for its luxurious feel and versatility, corduroy has emerged as a design favourite, effortlessly elevating living spaces with a subtle nod to retro sophistication.

The Serena Rocking Chair combines clean lines and ergonomic design, ensuring both style and relaxation. Whether placed in your nursery or as a standout piece in your living room, its tactile fabric and fashion-forward appeal make it a must-have for design enthusiasts.

Matching footstool available (sold separately).

Promotion period: 13.11.2026 to 02.12.2026
Promotion terms: Subject to promotional stock availability. Items out of stock may be pre-ordered in store. Black Friday promotions must be paid in full, even when placing a pre-order.

Beautifully contoured with classic styling, the Serena Feeding Chair will add a contemporary feel to any nursery or living space. Ergonomically designed to provide optimum comfort as a nursing/feeding chair with extra lumbar cushion and padded armrests. Gently contoured solid wood legs incorporate an anti-tipping design to allow for hands-free sitting.

The generously sized seat easily accommodates a parent and child creating a cosy nook for bedtime stories. Finely upholstered with removable/washable armrests in durable woven polyester, the Serena Rocker comes in a choice of several colours and different finishes.

There is a matching footstool with a practical storage compartment available for the Serena Rocking & Nursing Chairs.

Promotion period: 13.11.2026 to 02.12.2026
Promotion terms: Subject to promotional stock availability. Items out of stock may be pre-ordered in store. Black Friday promotions must be paid in full, even when placing a pre-order.

The Gaia Baby Serena cot mattress can be adapted to fit mini cot or full-size cot mode. Your Serena mattress is made from a superior ventilated cold foam. The open-pored cold foam optimises air circulation through the core of the mattress, aiding temperature regulation, and drawing moisture away thus preventing overheating.

With an integrated mattress protector, this hospital-grade mattress is highly resilient and is suitable for allergy sufferers. Lightweight and easy to handle, the cover can be removed for washing at 60 degrees. Your Gaia Serena mattress is delivered vacuum packed, massively reducing transport volumes, cutting CO2 emissions & packaging waste.

Promotion period: 13.11.2026 to 02.12.2026
Promotion terms: Subject to promotional stock availability. Items out of stock may be pre-ordered in store. Black Friday promotions must be paid in full, even when placing a pre-order.

The hassle-free all-in-one sleep solution. Take your baby from newborn to 5 years through 5 different configurations. Start your baby's journey in our fully safety-certified Bedside Crib. The Serena Bedside Crib allows baby to sleep safely and securely and within easy reach for night-time feeds and cuddles. Once the baby becomes mobile, convert your crib to a compact and fully mobile Mini Cot with wheels for extended in-room sleeping.

When the baby is ready to move to the nursery, expand to a full-size Cot Bed. When the time arrives for independent sleeping, seamlessly transition to Toddler Bed and eventually, the super cute First Bed. A true 0-5 years solution containing all parts and components required for each stage.

The Serena Dresser brings the perfect blend of elegance and functionality to your nursery. With the Serena Dresser, all your essentials for changing and organizing your baby’s clothes are within easy reach, making it a must-have for every parent.

Is a Mattress Included? 

The Serena Bedside Crib Mattress is included, however, the mattress for the Mini Cot and Cot Bed can be purchased separately.

Features 

Serena Bedside Crib

1. Uses parts from your Mini Cot / Cot Bed, so you can convert from the crib, to Mini Cot and Cot Bed as your child grows.
2. Fully certified Bedside Crib suitable from birth up to 6 months.
3. 6 possible mattress height adjustments from 66cm (max) to 48cm.
4. Slatted sides & base ensure maximum ventilation.
5. Surface sleeping area 66 x 53 cm.
6. Made from 100% real wood. Composite free and guaranteed low emissions.
7. Textile parts made from 100% organic cotton.
8. Ethically manufactured in CSO certified family run factories
9. 100% plastic free packaging.

Mini Cot

1. Solid wood Mini Cot. Suitable from newborn to 2 years with optional extension to 5yrs+
2. Compact with lockable swivel wheels for movement from room to room.
3. Height adjustable base with newborn and baby settings
4. Handcrafted from sustainably sourced birch wood. Composite free and guaranteed low emissions.
5. Customise with your choice of Natural or Walnut finish legs
6. Fully safety certified to global standards for cribs
7. Extend the life of your Mini Cot with the Mini Cot Bed Extension (purchased separately)
8. Ethically manufactured in CSO certified, family run factories

Serena Cot Bed

1. Solid wood Cot Bed. Suitable from newborn to the age of 5+
2. Easily convertible through 4 different stages (all parts included)(Newborn Cot - Baby Cot - Toddler Bed - First Bed).
3. Dual mattress height; adjust down for older babies
4. Slatted base and side for maximum air circulation
5. Unique contoured design with soft flowing lines creates a serene and cosy sleep space
6. Handcrafted from sustainably sourced birch wood. Composite free and guaranteed low emissions.
7. Customise with your choice of Natural or Walnut finish legs
8. Compatible mattress (purchased separately) : Serena Cot Bed Mattress (1 pce)
9. Fully safety certified to global standards for cot and child bed
10. Extend the life of your cot bed with the Junior Bed extension (purchased separately)
11. Ethically manufactured in CSO certified, family run factories
12. 100% plastic free packaging

Serena Dresser

1. Solid birch wood storage & baby changing unit.
2. Three spacious drawers with luxurious soft-close mechanisms.
3. Handcrafted from sustainably sourced German birch wood and 100% baby safe materials. Guaranteed low VOC/No MDF/No Composites.
4. Timeless design for any nursery, bedroom or room setting.
5. Use with or without the Hera and/or Serena Changing Stations' (sold separately).
6. Soft edges blend seamlessly with the Serena design.
7. Compatible Changing station (purchased separately): Hera Changing Station incl Pad
8. Ethically manufactured in CSO certified family run factories.
9. 100% plastic free packaging.

Serena Bedside Crib Assembled Dimensions:

• Height: 96 cm 
• Width: 54 cm
• Depth: 71 cm 
• Fits adult bed mattress heights from 40 - 70cm

Mini Cot Assembled Dimensions:

• Length: 98.5 cm
• Width: 70 cm
• Height: 96 cm
• Weight: 53.5 kg

Serena Cot Bed Assembled Dimensions:

• Height: 101 cm
• Width: 141 cm
• Depth: 71 cm

Box Dimensions:

Your Serena All in One Bundle will arrive carefully packaged in 6 parts. Inside you'll find everything you need to build all your child's cot.

• Box 1: L: 72.5 cm X W: 35 cm X H: 50 cm / 17 kg
• Box 2: L: 72.5 cm X W: 35 cm X H: 50 cm / 13.3 kg
• Box 3: L: 103.7 cm X W: 69.5 cm X H: 8 cm / 16 kg
• Box 4: L: 93.5 cm X W: 62 cm X H: 5 cm / 8.5 kg
• Box 5: L: 85 cm X W: 39.5 cm X H: 7.2 cm / 7.5 kg
• Parcel: L: 54.7 cm X W: 68 cm X H: 3.8 cm / 0.5 kg

Serena Dresser Assembled Dimensions:

• Length: 86 cm
• Width: 63.6 cm
• Height: 88.5 cm
• Weight: 45 kg

Box Dimensions:
Your Serena Dresser is carefully packaged in 2 boxes.
Box 1: L: 82 cm W: 72 cm H: 21.7 cm Weight: 23.7 kg
Box 2: L: 88.7 cm W: 67 cm H: 25.4 cm Weight: 25.4 kg

Promotion period: 13.11.2026 to 02.12.2026
Promotion terms: Subject to promotional stock availability. Items out of stock may be pre-ordered in store. Black Friday promotions must be paid in full, even when placing a pre-order.

The hassle-free all-in-one sleep solution. Take your baby from newborn to 5 years through 5 different configurations. Start your baby's journey in our fully safety-certified Bedside Crib. The Serena Bedside Crib allows baby to sleep safely and securely and within easy reach for night-time feeds and cuddles. Once the baby becomes mobile, convert your crib to a compact and fully mobile Mini Cot with wheels for extended in-room sleeping.

When the baby is ready to move to the nursery, expand to a full-size Cot Bed. When the time arrives for independent sleeping, seamlessly transition to Toddler Bed and eventually, the super cute First Bed. A true 0-5 years solution containing all parts and components required for each stage.

The Serena Dresser brings the perfect blend of elegance and functionality to your nursery. With the Serena Dresser, all your essentials for changing and organizing your baby’s clothes are within easy reach, making it a must-have for every parent.

Is a Mattress Included? 

The Serena Bedside Crib Mattress is included, however, the mattress for the Mini Cot and Cot Bed can be purchased separately.

Features 

Serena Bedside Crib

1. Uses parts from your Mini Cot / Cot Bed, so you can convert from the crib, to Mini Cot and Cot Bed as your child grows.
2. Fully certified Bedside Crib suitable from birth up to 6 months.
3. 6 possible mattress height adjustments from 66cm (max) to 48cm.
4. Slatted sides & base ensure maximum ventilation.
5. Surface sleeping area 66 x 53 cm.
6. Made from 100% real wood. Composite free and guaranteed low emissions.
7. Textile parts made from 100% organic cotton.
8. Ethically manufactured in CSO certified family run factories
9. 100% plastic free packaging.

Mini Cot

1. Solid wood Mini Cot. Suitable from newborn to 2 years with optional extension to 5yrs+
2. Compact with lockable swivel wheels for movement from room to room.
3. Height adjustable base with newborn and baby settings
4. Handcrafted from sustainably sourced birch wood. Composite free and guaranteed low emissions.
5. Customise with your choice of Natural or Walnut finish legs
6. Fully safety certified to global standards for cribs
7. Extend the life of your Mini Cot with the Mini Cot Bed Extension (purchased separately)
8. Ethically manufactured in CSO certified, family run factories

Serena Cot Bed

1. Solid wood Cot Bed. Suitable from newborn to the age of 5+
2. Easily convertible through 4 different stages (all parts included)(Newborn Cot - Baby Cot - Toddler Bed - First Bed).
3. Dual mattress height; adjust down for older babies
4. Slatted base and side for maximum air circulation
5. Unique contoured design with soft flowing lines creates a serene and cosy sleep space
6. Handcrafted from sustainably sourced birch wood. Composite free and guaranteed low emissions.
7. Customise with your choice of Natural or Walnut finish legs
8. Compatible mattress (purchased separately) : Serena Cot Bed Mattress (1 pce)
9. Fully safety certified to global standards for cot and child bed
10. Extend the life of your cot bed with the Junior Bed extension (purchased separately)
11. Ethically manufactured in CSO certified, family run factories
12. 100% plastic free packaging

Serena Dresser

1. Solid birch wood storage & baby changing unit.
2. Three spacious drawers with luxurious soft-close mechanisms.
3. Handcrafted from sustainably sourced German birch wood and 100% baby safe materials. Guaranteed low VOC/No MDF/No Composites.
4. Timeless design for any nursery, bedroom or room setting.
5. Use with or without the Hera and/or Serena Changing Stations' (sold separately).
6. Soft edges blend seamlessly with the Serena design.
7. Compatible Changing station (purchased separately): Hera Changing Station incl Pad
8. Ethically manufactured in CSO certified family run factories.
9. 100% plastic free packaging.

Serena Bedside Crib Assembled Dimensions:

• Height: 96 cm 
• Width: 54 cm
• Depth: 71 cm 
• Fits adult bed mattress heights from 40 - 70cm

Mini Cot Assembled Dimensions:

• Length: 98.5 cm
• Width: 70 cm
• Height: 96 cm
• Weight: 53.5 kg

Serena Cot Bed Assembled Dimensions:

• Height: 101 cm
• Width: 141 cm
• Depth: 71 cm

Box Dimensions:

Your Serena All in One Bundle will arrive carefully packaged in 6 parts. Inside you'll find everything you need to build all your child's cot.

• Box 1: L: 72.5 cm X W: 35 cm X H: 50 cm / 17 kg
• Box 2: L: 72.5 cm X W: 35 cm X H: 50 cm / 13.3 kg
• Box 3: L: 103.7 cm X W: 69.5 cm X H: 8 cm / 16 kg
• Box 4: L: 93.5 cm X W: 62 cm X H: 5 cm / 8.5 kg
• Box 5: L: 85 cm X W: 39.5 cm X H: 7.2 cm / 7.5 kg
• Parcel: L: 54.7 cm X W: 68 cm X H: 3.8 cm / 0.5 kg

Serena Dresser Assembled Dimensions:

• Length: 86 cm
• Width: 63.6 cm
• Height: 88.5 cm
• Weight: 45 kg

Box Dimensions:
Your Serena Dresser is carefully packaged in 2 boxes.
Box 1: L: 82 cm W: 72 cm H: 21.7 cm Weight: 23.7 kg
Box 2: L: 88.7 cm W: 67 cm H: 25.4 cm Weight: 25.4 kg

Promotion period: 13.11.2026 to 02.12.2026
Promotion terms: Subject to promotional stock availability. Items out of stock may be pre-ordered in store. Black Friday promotions must be paid in full, even when placing a pre-order.

The Gaia Baby Serena All-in-One in White | Walnut is a versatile sleep solution designed to adapt to your child’s changing needs from birth to approximately 5 years. Featuring a white frame with contrasting walnut legs, its softly curved silhouette combines timeless design with warm, contemporary styling for your nursery.

Handcrafted from sustainably sourced German birch wood, the Serena All-in-One transitions through five configurations: bedside crib, mini cot, full-size cot bed, toddler bed and first bed. All the components required for these stages are included, providing a flexible sleep solution that grows with your child.

Begin with the bedside crib, keeping your newborn close for night-time feeds and cuddles. As your baby grows, convert it into a compact mini cot, then expand it into a full-size cot bed when more sleeping space is needed. The final stages transition into a toddler bed and first bed, helping your child move towards independent sleeping.

The bedside crib features six adjustable height positions to help align it with your bed. Its slatted sides and base support airflow, while the mini cot can be fitted with optional lockable swivel wheels to make moving it between rooms easier.

Made from sustainably sourced birch wood, the Serena All-in-One is composite-free, contains no MDF and is designed with low emissions in mind. Its gently curved contours and contrasting walnut legs bring a distinctive finish to a thoughtfully designed nursery essential.

Promotion period: 13.11.2026 to 02.12.2026
Promotion terms: Subject to promotional stock availability. Items out of stock may be pre-ordered in store. Black Friday promotions must be paid in full, even when placing a pre-order.

The Gaia Baby Serena All-in-One in White | Natural is a thoughtfully designed sleep solution that adapts to your child’s changing needs from birth to approximately 5 years. Combining timeless design with practical versatility, it features a white frame complemented by natural wood legs, bringing a warm, contemporary feel to your nursery.

Handcrafted from sustainably sourced German birch wood, the Serena All-in-One transitions through five configurations: bedside crib, mini cot, full-size cot bed, toddler bed and first bed. All the components required for these stages are included, giving you a flexible sleep solution without needing to purchase an entirely new bed as your child grows.

Start with the bedside crib, keeping your newborn close for night-time feeds and cuddles. As your baby becomes more mobile, convert it into a compact mini cot. When your child is ready for more space, expand it into a full-size cot bed before transitioning to a toddler bed and first bed.

The bedside crib features six adjustable height positions to help align it with your bed, while the slatted sides and base support airflow. The mini cot also includes lockable swivel wheels, allowing you to move it between rooms when needed.

Designed with softly curved lines and baby-safe materials, the Serena All-in-One is made without MDF or composite materials and features guaranteed low emissions. Its considered design and durable construction make it a practical, long-lasting addition to your nursery.

Promotion period: 13.11.2026 to 02.12.2026
Promotion terms: Subject to promotional stock availability. Items out of stock may be pre-ordered in store. Black Friday promotions must be paid in full, even when placing a pre-order.

At Gaia Baby, we want to create nuanced and beautiful products that make life with your newborn simpler and more beautiful.

The Hera Changing Station Unit is sustainably sourced natural ash wood and comes with a bespoke changing pad. This baby changing station is designed to sit on top of your Gaia Baby Hera Dresser, to create a perfect changing table, it also fits snugly across your Hera cot. With a deep 8cm rim, your baby will be safe and secure during nappy changes. 

When not in use, your Hera Changing Station can be stowed away on a wall on its' Shaker style' Hanging Rail (sold separately).

Is the Changing Pad included in my purchase? 

The Hera Over Cot Changing Station includes a bespoke changing pad in your purchase.

This thoughtfully designed pad offers both comfort and practicality, ensuring a safe changing experience for your baby.

The changing pad features a waterproof zipped PVC cover, which can be easily wiped clean with a mild disinfectant. While the pad is safe to use without an additional cover, using a towel or cotton cover may enhance your baby's comfort. This ensures that the Hera Changing Station meets all your needs without requiring extra purchases.

Features

1. Made from sustainably sourced natural ash wood
2. Generous changing area babies and comes with the provides comfort for longer bespoke changing pad
3. Designed with grooves to fit snugly on the Hera Cot or Dresser, and the Serena Dresser
4. Deep rim for extra security
5. Can be stored on Hera Wardrobe, Dresser, Serena Dresser or on Hera Hanging Rail (purchased separately)
6. 100% recyclable and biodegradable
7. Eco-wood construction. VOC and Formaldehyde Safe with all paints and varnishes baby-safe and certified to global safety standards.
8. Changing Pad included

Assembled Dimensions:

• Length: 76.8 cm
• Width: 46 cm
• Height: 13.8 cm
• Weight: 4.5 kg

Box Dimensions:

Your Hera Changing Station is carefully packaged in 1 box.
Box 1: L: 84 cm W: 55.5 cm H: 17.5 cm Weight: 5.5 kg

Safety

Ensure the Hera Changing Station Unit is securely positioned on the Hera Dresser, Serena Dresser, or Hera Cot before use. The grooves at the bottom of the unit are designed to fit the dresser and cot snugly.

• Never leave your baby unattended on the changing station.
• The deep 8cm rim is designed to prevent your baby from rolling off, but always keep one hand on your baby during changes.
• Regularly inspect the changing station for any signs of wear or damage, especially around the attachment points.
• Use the bespoke changing pad provided, and ensure it is clean and dry before each use.

Follow these guidelines to ensure a safe and comfortable changing experience for your baby.

Promotion period: 13.11.2026 to 02.12.2026
Promotion terms: Subject to promotional stock availability. Items out of stock may be pre-ordered in store. Black Friday promotions must be paid in full, even when placing a pre-order.

Make the most of your nursery space with the Gaia Baby Hera Hanging Rail. Designed to hold the Hera Changing Station when not in use, this wall-mounted rail helps keep your changing area organised while freeing up valuable space on your dresser.

Made from sustainably sourced, natural ash wood, the rail features five practical pegs for hanging baby essentials, clothing and accessories. Its simple, timeless design adds a touch of Scandi-inspired style to your nursery while offering a practical storage solution for everyday family life.

The Hera Hanging Rail is designed to remain useful well beyond the nappy-changing stage. Once you no longer need to store your changing station, use it to hang little outfits, accessories or lightweight storage baskets, adapting it to your child’s changing needs.

With its durable natural wood construction and versatile design, the Hera Hanging Rail is a practical addition to a well-organised nursery.