"We are developing key products and tools that will serve to enhance the childhood, growing up through the play experience while encouraging happiness and positivity".
Research shows that play is an integral part of development. Through play, children learn to engage with the world around them in creative and cognitive ways. Play is also known to be beneficial when it is used as a tool to help children deal with emotions, learn self control, problem solving and modify behaviours. In today’s world (now more than ever) many of the things that are affecting our children are external factors and there is no better time than now to look for ways to help them get through these difficult and potentially life altering times.