Play Up is a baby and children's wear brand from 0 months to 14 years old.
With 100% Portuguese design and manufacturing, Play Up is proud of its strong textile heritage (the mother company has 30 years of existence) and its proven know-how.
When creating their collections Play Up collaborates with national artists,
privileging the manual arts that, because they require a greater focus, attention and time, invoke slow-making and distance themselves from the frenetic pace of industrial production.
Play Up's ambition is to be perceived by its customers around the world, as a Portuguese brand for baby and child clothing with original design and certified quality.
Play Up's mission is to produce high quality garments through innovation and based on the principles of sustainability, social responsibility and creating value.